Big Data Analytics - Mapping humans behavioural DNA

Yesteryears, companies found it very difficult to learn about the buying habits, desires, likes and wishes of customers. A large country with diverse population and economic levels pose even larger problem in identifying the prospective customer. Result, large marketing budget with unsure outcome.

The web has changed the game by  becoming the single largest channel of human expression. Internet has become an important utility for humans for networking, ecommerce, explicit expression and information gathering. In the process, humans are leaving a big internet footprint, which says a lot about their charecteristics, desires, buying habits, likes and wishes. Something which product companies will be greatly interested in.

The more people interact with and spent time on Internet, more footprints can be generated and then analysed for insights. Web 2.0 and social networking like facebook, twitter and youtube are ensuring that people are spending greater amount of time regularly on the web and thus divulging more about themselves as a consumer.

Moreover, technology has made it easier to create various kinds of digital data easily and make it available on the web. Camera enabled phones & PCs, tablets and rapidly increasing bandwidth are facilitating creation and distribution of textual, photo and video data.

All this information on the web in structured and unstructured form- email, blog, tweets, facebook messages, videos, et al - are creating a massive data deluge. We're talking in terms of petabytes. And these are gold mines of information waiting there to be analysed.

One can build a complex algorithm and try to make sense out of this data historically or one can go a step further and provide real time analytics so that prospective customer can be gotton hold of at the moment when he is researching on buying something and is about to take a call.

Big Data anaytics also helps in gathering choices, opinions, problems and other traits of a specific demographic.

Investment in Big Data realtime analytics will rise in leaps and bounds. The benefits are many in terms of understanding humans as a consumer, employee and a citizen and then using this insights to make a productive decision.

Chakravyuh Movie Review

Prakash Jha has done it again; has come up with really intriguing movie on naxalism. I was very disappointed with Aarakshan, he messed it up big time with lack of sincerity. This time his movie has a good subject, a tight storyline, good screenplay and perfect treatment.

Naxalism has now infected almost the entire country and nobody is benefiting from the mindless violence. The fight for land has taken a different meaning over the years. It started with revolt against the landowners, the zamindars, the uppercaste people owning vast tracts of land. Now it has spread to the tribal belt, where politicians and industrialists, are trying to snatch their land for minerals and hence the resistance. The film depicts the reality, where tribals and poor people, living in vicinity of mining company or mineral industry are suffering while the industrialists are minting money in billions.

In India land comes at a premium and with new found development stakes have gotten even higher. In some areas, the prices have gone up by 1000 times and land is the easiest way to earn tons of money; fool the poor guy, snatch his ancestor land at meagre price and then sell it at a premium.

Corruption in this country is the root cause of almost all the evils. It directly affects the governance and the result is poor not able to rise economically even after 65 years of independence. And now they are getting frustated with the system and its reflecting in spate of violent uprising.

Jha's film shows both sides of story, innocent policemen getting killed and innocent tribals being exploited and leaves the judgement to the audience. The film is shot in authentic outdoor locales in tribal belts which adds to the reality.

Hats off to Jha for coming up with such well made thought provoking film. And somebody please bring sanity to the governance, every evil and problems in this country are result of its deficiet.